Social Media gives Customers Power over Brands

Not so long ago, customers were isolated. Their ability to voice their dissatisfaction with the service they received from business was severely limited.

The once feared television show Fair Go was just about their only option.

Today they can air their gripes instantly on Facebook, Twitter or other social platforms and build alliances with similarly disgruntled customers. They can take pictures wherever they go and record or even film their interactions.

complete article
Source: feed 3

Social Media gives Customers Power over Brands

Not so long ago, customers were isolated. Their ability to voice their dissatisfaction with the service they received from business was severely limited.

The once feared television show Fair Go was just about their only option.

Today they can air their gripes instantly on Facebook, Twitter or other social platforms and build alliances with similarly disgruntled customers. They can take pictures wherever they go and record or even film their interactions.

complete article
Source: feed 3

Converting RSS Feeds to HTML

Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.

Converting RSS Feeds to HTML
Source: feed 2

Are You Paying Enough Attention to Customers on Social Media?

Although consumers want brands to use social media as a two-way communication channel, the vast majority of businesses are not adhering to those desires, according to a study from social media management software provider Sprout Social. On average, businesses send out 23 promotional messages for every one consumer response.

Social media is now the No. 1 way consumers interact with businesses. The research revealed that 34.5 percent of consumers turn to social media first when they have a problem, compared with just 16 percent who call and 5 percent who visit a store in person.

complete article
Source: feed 3

Are You Paying Enough Attention to Customers on Social Media?

Although consumers want brands to use social media as a two-way communication channel, the vast majority of businesses are not adhering to those desires, according to a study from social media management software provider Sprout Social. On average, businesses send out 23 promotional messages for every one consumer response.

Social media is now the No. 1 way consumers interact with businesses. The research revealed that 34.5 percent of consumers turn to social media first when they have a problem, compared with just 16 percent who call and 5 percent who visit a store in person.

complete article
Source: feed 3

Keys to Social Media Success: Curiosity, Conversation, and Patience

Many investment professionals are naturally competitive people, myself included. Accustomed to being benchmarked and trained to quantify impact, we run an unusual risk of thinking that social media is a contest.

But applying that perspective is counterproductive. It is a bit like going to a dinner party and trying to keep score. People might be into it if you have strange friends, but there’s a better chance that you will alienate everyone there.

complete article

Source: feed 3

Keys to Social Media Success: Curiosity, Conversation, and Patience

Many investment professionals are naturally competitive people, myself included. Accustomed to being benchmarked and trained to quantify impact, we run an unusual risk of thinking that social media is a contest.

But applying that perspective is counterproductive. It is a bit like going to a dinner party and trying to keep score. People might be into it if you have strange friends, but there’s a better chance that you will alienate everyone there.

complete article

Source: feed 3

How to Get Ideas for RSS Feeds

How do you get ideas for blog posts and RSS feed posts?

The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content.
Not surprisingly, ideas for blog posts or RSS feed items originate or are influenced by other web content. The following are venues for finding your online muse:

How to Get Ideas for RSS Feeds
Source: feed 2

Add a custom RSS feed to your Android home screen

You turn to RSS. That is right, we are going old school. For those who don’t know, RSS stands for Rich Site Summary or Really Simple Syndication. It’s a very easy protocol that allows feeds to be pulled from websites to serve up a collection of story summations that the reader can then click on and enjoy the full read.

complete article
Source: feed 3

Add a custom RSS feed to your Android home screen

You turn to RSS. That is right, we are going old school. For those who don’t know, RSS stands for Rich Site Summary or Really Simple Syndication. It’s a very easy protocol that allows feeds to be pulled from websites to serve up a collection of story summations that the reader can then click on and enjoy the full read.

complete article
Source: feed 3